There’s an Ethiopian proverb that ponders, “To lie about a far country is easy.”

Despite our increasingly globally accessible world, few destinations have remained geographically or culturally remote however the country once known as Abyssinia is one such place. Whether through designed untruths or unintentional omissions, my impression of Ethiopia was clear and defined prior to arrival and it was unexpectedly inaccurate. To lie about the unknown is easy and I’d been misled about this sub-Saharan country –­­ seven myths revealed:

1.      Ethiopia is poor, period.

There’s more to Ethiopia than poverty but let’s deal with the money problems first. In terms of per capita income (ppp) Ethiopia is one of the world’s poorest nations with the average wage equal to $80 per month. I certainly can’t live on that in London however in perspective that figure converts to roughly 1,400 Birr which would buy basic necessities each month. Plus consider a coffee can cost $3.00,  £3.00 or 3 Birr depending on your location suggesting it’s an affordable item for most. In general the lower an area’s cost of living the easier to live simply on a small income. Inequality becomes more visible with luxury items such as anything handmade or bespoke and with imported, manufactured goods. For example a small household clothes iron made in China costs 750 Birr (an item you’d never buy at $750) meaning I’d question the absolute need for pressed shirts.

In ways more valuable than financial, Ethiopia is rich. It has a wealth of natural and cultural history and many religious sites. It’s extremely diverse with 80 unique ethnic groups, 84 indigenous languages and 200 dialects. There is varied topography, stunning scenery and amazing endemic vegetation and wildlife. All this in a country just twice the size of Texas.

Exploring Lalibela's rock churches

You can even find a bit of luxury in Ethiopia especially in the capital city. I stayed in Addis Ababa’s beautiful Radisson Blu Hotel and Resort which opened in January 2012. The Blu hosted 11 Presidents during the African Union Summit and is quite the opposite of poor.

Newly opened Radisson Blu

2.      Ethiopia is dangerous.

Apparently the Horn of Africa is a bad neighbourhood. Both the US and UK travel advisory posted: Travel to the Eritrean border area should be avoided. The border itself is permanently closed. The Somali, Kenyan and Sudanese borders are also very dangerous, and any travel by road across these frontiers should be reconsidered.

Ok, that’s not inviting. Anyone traveling in an unfamiliar area should be cautious however I’ve personally felt more imminent and immediate danger in seedy parts of South London and East Los Angeles. Ethiopia is safe and Ethiopians I encountered were polite, gracious, generous and soft-spoken with lovely inter-personal traditions of gratitude and affection. I genuinely had the sense that locals are inclined to protect visitors. For example one night while taking an overcrowded line-taxi (called a blue donkey) back to our hotel the attendant called out stops along the route but we missed our destination. The entire van of passengers admonished the attendant for not doing his duty then they were only satisfied when we’d definitively been helped in the right direction.

Another evening we were strolling down a lonely dirt path towards a local Tej House (tej is honey wine) and were greeted by a small girl. After a moment of saying hello in Amharic and English she spun around on her little bare toes and ran down the lane announcing our arrival by screaming at the top of her tiny lungs “f e r e n j ooooh s” aka “foreigners!” Despite the country’s ethnic diversity, in many towns seeing non-Africans is a novelty so I often felt like a curiosity not a crime target.

Learning local dance at the Tej House

3.      Ethiopia is dry and desolate.

Persistent images of draught and famine plague our perceptions, despite the green and fertile plateau where Ethiopia is situated and most of the population live. There are two seasons, dry and wet; there is an issue with water but lack of it is not it.

Lake Tana

4.      Ethiopians are skinny and fast.

No evidence I found suggests this isn’t true. Of course not every Ethiopian is a thin world-record holding distance runner however equator-level-heat and high elevations demand maximum oxygen efficiency and large lung capacity, which coupled with the requirement to walk almost everywhere means this stereotype may be inevitably correct. Ethiopians are also strikingly beautiful. Known within Africa for lovely hair and voluminous hair-styles, they are further blessed with genetically elegant bone structure and engaging smiles.

Meeting students in Bahir Dar

5.      Nothing good comes from Ethiopia.

Wrong. Here are just three Ethiopian donations to the world.

One. With dedicated restaurants, an accolade attributed to few countries, Ethiopian food is served around the world. Its cuisine consists of various stews called wat served atop injera, a large, greyish sourdough flatbread made of teff flour. Eating local-style includes one shared dish centre table sans utensils using injera to scoop up the entrées.

Best restaurant in Gonder

A celebratory dinner for three included eggs scrambled, local cheese, tibs (grilled meat), kitfo (raw-minced beef) and red wine mixed with Coke, and cost 100 Birr ($5.00).

Red wine and coke

Two. Ethiopia is the spiritual homeland of the Rastafari movement whose adherents believe Ethiopia is Zion and have globalized the tricolours of the Ethiopian flag. The religion is named after Ethiopia’s last emperor, an Orthodox Christian. His birth name was Tafari Makonnen which he changed after his coronation from Regent Prince (or Ras) Tafari to Emperor Haile Selassie.

Three. Ethiopia is the original source of the coffee bean and coffee is the country’s largest exported commodity. On behalf of my java addiction, thank you.

Traditional coffee "buna" ceremony

6.      Independence saved Ethiopia.

Ethiopians are proud of their independence as one of the few African countries to escape occupation. National pride veils strong self-identity, after all this is a country that expelled all non-Ethiopians for almost 200 years preferring to progress without interference. I’m not a proponent of colonialism but consider its unintended merits such as capitalizing on the achievements of your oppressor as Britain did with Rome and both America and India with the British Empire. In contrast Ethiopia has 14 major rivers and the greatest water reserves in Africa yet there are few (I didn’t see any) irrigation systems. Presumably established basic infrastructure, like railway systems or extensive paved roads to inter-connect the country’s food supply and consumer goods, is all but non-existent.

Picture Ethiopia thousands of years ago. People lived in wood or mud huts with thatched roofs. Fast forward to today and not much has changed; most Ethiopians are subsistence farmers, living in villages with no indoor plumbing and limited electricity. This lack of advancement contributes to Ethiopia’s main health problem, communicable diseases caused by poor sanitation and malnutrition. Sadly, life expectancy is only 55 years old and worse the myriad of diseases are largely preventable and curable in the west. If I was Ethiopia’s President I would take applications from the world’s wealthiest nations then request colony-status for at least a decade.

Making coffee in the kitchen

7.      “We” can fix Ethiopia.

This is the biggest myth of all. Do “we” have a moral obligation to identify why Ethiopia is still one of the poorest countries in the world? Probably, but the truth is Ethiopia receives billions of dollars every year in foreign aid and the free stuff doesn’t end there. In addition to food and clothes sent from various charities and NGOs, hundreds of volunteers donate their time and expertise in the areas of public health and economic development. It seems ridiculous that the county is perpetually underdeveloped. Perhaps controversial, I’d argue when people see you as charity and give you money because you ask or beg, you create a cyclical culture of dependency that buys someone a fish instead of teaching them how. That must impact your sense of pride and motivation to fix your own problems coupled with building resentment for being told what to do especially if the giver has some control or implied-domination over the recipient. Otherwise next time I see Richard Branson or Mark Zuckerberg in the street I’m asking for a grand. Better yet, if I ever cross paths with someone from Qatar or Liechtenstein (countries with the highest global per capita income), I’m asking for something.

Looking at Lalibela's Bet Giyorgis (in a familiar position)

What annoys me most about endless campaigns and mindless-celebrity-mouthpieces telling me to send money is that it’s not helping. Where is the end point of the donated time, talent and cash because it seems to be conserving a way of life that is hundreds of years behind much of the world. Preserving traditions should be a choice not the absence of it. Perhaps a flushing toilet is not an inalienable right, however I am sure that doing your laundry by hand and bathing in a bucket are not progress.

Although I believe you shouldn’t impose your own values on another culture and rather observe and learn without intervention or judgment, it turns out I can’t. I wish Ethiopians could exercise freedom of speech. I wish women were valued, not forced to be child-brides, or have health complications due to rampant genital mutilation or obstetric fistula. Horrific practices continue despite rights granted to the populace via the Ethiopian constitution. Even the poor treatment of animals left me standing in jaw-dropped shock. Attitudes and behaviour change slowly but hopefully, eventually evolve.

The most famous Ethiopian proverb tells us, “slowly by slowly the egg will grow legs and walk.” That’s a good one. That’s how Ethiopians see their future. For me, Ethiopia is not what I expected. Physically and mentally it chewed me up and spit me out because it’s both terrible and wonderful (like many places) but I will do something for Ethiopia. I’ll be a tourist and re-visit the historically rich, environmentally diverse country with lovely traditions and beautiful people. I’ll also remember progress continues slowly by slowly.

Fasil Castle in Gonder